Why do some products become so popular with consumers while others are here today and gone tomorrow? What does it take for a company to make millions of dollars selling a new and different idea? This course explores the ways businesses create and sell their products. Through a series of projects, presentations, and field trips, students learn the concepts that all successful businesses utilize, and allows them to capture the imagination of 250 million American consumers. All students interested in business are encouraged to take advantage of the offering of this unique and interesting course.
Principles Of Marketing
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